Celebrating Indian Handloom Day

The Amlan Store, of Orissa Cooperative Tasar and Silk Federation Ltd (SERIFED), has beautiful murals showcasing Orissa handloom. I have inherited my love of handlooms from an aunt, whom I have seen wearing absolutely gorgeous handloom sarees. Every trip home includes a shopping trip with my aunt and uncle to get something handloom. The best pampering!

Nowadays, where ever I travel, I try to pick up something handloom as a souvenir. I feel so privileged to live in a country with an endless variety of handlooms. It’s the best cloth to wear. Draped as a saree, designed into a crisp skirt, a striking kurta or a shawl – it is always elegant. And unique.

So keep handloom alive – it is our heritage. Gift it to friends and family and enrich your wardrobe with these beauties.

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